USBメモリ
2003年、世の中にUSBメモリが誕生した当時は、128MBと容量も少なく、価格も安価で実用性も低かった頃。商品の外装はすべてプラスチック製のスティック状で、味気なく、まるで使い捨てのような印象でした。
私たちは、この無機質な商品を、愛着ある商品に変えられないか、と挑戦しました。これが、Hacoaのガジェット製品の始まりです。代表的な和菓子の最中と、世界中で愛されているブロックチョコレートを形どった、木製USBメモリを誕生させました。
世界初の木製USBメモリは世界中で話題となり、多くの企業から販売促進として、また、ギフト商品として注文が舞い込みました。Hacoaの知名度を拡げ、技術、デザインの高さが認められるきっかけとなった商品です。
USB flash drive
In 2003, at that time the USB flash drive was born and started to spread around the world, the standard capacity was as small as 128MB and both its price and practicality were low. The exterior of all USB flash drives were sticks made of plastic, which were bland and gave the impression of being disposable.
So we took on the challenge to turn this inorganic product into one that gave you a feeling of attachment. This was the very beginning of Hacoa’s gadget production. (In this case, “gadget” means “sophisticated product”/ “idea product.”)
Taking a cue from the most popular sweets in Japan and the world, we made two kinds of wooden USB flash drives. One is shaped like the most popular Japanese confectionery “monaca” and the other is shaped as a “chocolate bar” which are loved all over the world.
The first wooden USB flash drives became a hot topic around the world and orders flooded in from a lot of companies as promotions and gift items.
Thanks to these products, our new ideas based on tradition and design skills have been recognized, and Hacoa has become widely known.